Evan Hirsch, is Managing Partner of Engine Co. 4, LLC a consortium of senior business, creative and technical executives providing strategic direction to clients in games, healthcare and applied research. He is also a co-founder of The PlayNice Institute, a company that designs fun, evidence based games to help children overcome anxiety and depression disorders. He founded and launched Health2047, the American Medical Association’s innovation lab. For USC’s Institute for Creative Technology, he provided creative direction for BraveMind MST, a VR exposure therapy tool for Military Sexual Trauma (in clinical testing at the VA) and designed counter-terrorism training games for the US Naval Postgraduate School. Recent clients include; The Pokémon Company, Johnson and Johnson, Ubisoft, and the Walt Disney Company. Previously, Evan was Creative Director at Microsoft’s Live Labs incubation unit and for the launch of Surface. At Electronic Arts’ Worldwide Studios, he was Head of Visual Development. He is a visiting scholar at Carnegie Mellon’s Entertainment Technology Center and a Lecturer at Radboud University (Netherlands). In his free time, he is a member of ACM SIGGRAPH’s Executive Committee, and a member of the British Academy of Film and Television Arts.